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Privacy Policy

1. Data Controller

DIRPALMA, S.L. (trading as Pemai Rent A Car), Avenida Maritima 8, 38700 Santa Cruz de La Palma, Canary Islands, Spain. Email: info@pemairentacar.com

2. Data We Collect

We collect the following personal data when you use our services:

  • Contact information (name, email, phone number)
  • Booking details (dates, locations, vehicle preferences)
  • Driving licence information (for rental agreements)
  • Payment information (processed by secure third-party providers)
  • Website usage data (via cookies, see section 6)

3. Purpose of Processing

Your data is processed for the following purposes:

  • Processing and managing your car rental booking
  • Communication regarding your reservation
  • Legal compliance (tax, insurance obligations)
  • Improving our services and website experience

4. Legal Basis

We process your data based on: (a) contractual necessity for rental agreements, (b) legal obligations, (c) legitimate interest for service improvement, and (d) your consent where applicable.

5. Data Retention

Personal data is stored for the duration of the business relationship and for a maximum of 6 years thereafter in compliance with Spanish tax and commercial law.

6. Cookies

This website uses essential cookies for functionality (language preference). No tracking cookies or third-party analytics are used.

7. Your Rights

Under the GDPR, you have the right to:

  • Access your personal data
  • Rectify inaccurate data
  • Request erasure of your data
  • Restrict or object to processing
  • Data portability
  • Lodge a complaint with the Spanish Data Protection Agency (AEPD)

8. Contact

For privacy-related inquiries, contact us at info@pemairentacar.com or +34 922 41 36 15.

Last updated: March 2026